Saturday, November 12, 2011

The logistics of KBC‏

We all know KBC is Good Business. But have you ever pondered... How Good....????

Any guesses? Let's see...

Airtel is charging Rs.6/- per SMS sent for this contest.

Assuming there are only 100 entries from say 10 cities of some 20 districts and 20 states...

6(Rs/SMS) x 100(entries) x 10(cities) x 20(districts) x 20(states) = 6 x 100 x 10 x 20 x 20 = Rs.24,00,000

24 lakhs in 20 minutes.
(People trying for the 2 lakhs cash prize)

Imagine what if 1000 entries try out from 100 cities?

The figure simply grows by 2 more zeroes and yields a whopping 24 Crores!!!!

And it does not stop there...

In practice it could be another multiple of 100 or a multiple of 1000 on an average.

In that case it is 24 x 100crores earnings in just 20 minutes on every episode!!!

And the prize money: A mere 5 crore..
(and from whose pocket?)

Smart Business By Siddharth Basu!

And the best part of this calculation is just the SMS earning!!

What about the Ad money?

A rough annual profit calculation goes like this:

2400 x 5 x 4) (episode/month) = 60000 crores.

Let even 50% get dissolved in taxes and other payments, still you will be left with (which includes even the meagre 480 crores of prize money i.e.if every episode bags 2 crore prize)!

30000-crores profit !!! (only from SMS)

Simple Question: "KAUN BANEGA CROREPATI" and your options are---

A) SONY TV B) AIRTEL C) AMITABH BACHAN D) SIDDHARTH BASU Computerji iska jawab bataiye....

Ans: All FOUR..!!!!


Sent by Arun Shroff.

This was realized by me in one of the first few episodes of Indian Idol, the singing reality show.
There you are asked to vote for your candidate and cast as many votes as possible.
That was the catch.
As soon as they said cast as many votes as possible, I realized we were not choosing the best candidate but the one who spent the most money in having his friends send SMS.
I stopped voting in any of these shows since that day.
The government too makes profit on the prize money, the Rs 6/- per SMS and the AD money.
Everybody is happy and we are made fools.
It is good entertainment but not worth voting.
The candidate who won the Rs 5.0 crore prize had been trying since the last 11 years.
Just calculate the probability of your winning it.
May be i in 10 trillion.
So save your Rs 6/- and multiples thereof.

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